Your Virtual Salon Window
Everyone knows at this stage that if you are in business you SHOULD have a website. Often people don’t really know WHY they need this channel to the world market. Well let me tell you about my website, I call her Webbie, who is my Staff Member of the Month – every month - and you too might feel the love.
- The Internet exists to promote your business to potential clients anywhere, anytime. All they need is your website address, whether from a business card, an advert, email or search engines
- It offers a cost effective and convenient means of keeping in touch with your existing client base and keeping them informed of developments within your business. A Professional Website can cost you as little as a €1 a day! Goodbye costly newspaper adverts that will be wrapping tomorrow’s fish and chips
- Your virtual shop window enables you to compete on equal terms with much larger organizations – so you may be working alone from a room in your home but online you can rival Vidal himself! Or your premise may not be on the ground floor and the public otherwise might never get to look in your salon window!
- You can provide your (prospective) clients with up to date information about you business – make sure to go for a content management system so you can actually change your website yourself and it is so easy – if you can email you can do this!
- Visitors can help themselves to information; anytime, anywhere, and as often as they wish - making them more likely to do so and build loyalty to your business
- On your website you can collect e-mail addresses, sell your vouchers, products, introduce new treatments, showcase your current offers – the list is endless
- Any website you go for must be able to integrate with social media such as bringing your Facebook Page actually into your website and instantly update with this new post when you make them
- If it can’t bring in a YouTube feed don’t buy it – seriously – the world online is a visual one so why not get a Celeb like a Kardashian to sell your product for you.
- Remember Webbie? Well she works 24 / 7 – 365 days a year, doesn’t take holidays, doesn’t take lunch breaks, never rings in sick, has no romantic attachments AND can sell a product, take an appointment and deal with ten clients simultaneously while you turn over in bed at 3 am on a winters night!!!!
- Your website is just a beautiful, personalized reflection of you and what you do!